DVG20273 | TYPOGRAPHY

TYPOGRAPHY introduces typefaces in visual communication. The study focuses on the principles, anatomy, creative manipulations of the typefaces for visual communication purposes, typography as form, typographic principles, text organization and hierarchy, legibility and readability and letter spacing in graphic design application. The evolution of ancient writing to printed-typefaces and the art of calligraphy are explored for further understanding to be applied for graphic design items. It is also an extended study of Typography, covering an experiment of letter forms in visual communication. Throughout the term, an exploration in various aspects of digital typography is carried out to improve the quality of information and communication.