Advertising Design introduces the basic process of producing an advertisement for products or services. This course provides the marketing skills needed in creating advertisements. It also investigates the evolution of advertising and the different functions of advertisement. Various design skills and advertising ethics are used in creating different types of advertisements. This course exposes students to online advertising. In addition, it also distinguishes the advertisement space and specification suitable for interactive media. Unique Selling Proposition (USP) and Emotional Selling Proposition (ESP) are introduced for better understanding and preparation to the design process. Student also equipped with basic copywriting skills.
- Teacher: MASSTURA BINTI SULAIMAN MASSTURA
- Enrolled students: 35